Here are some sites that you can use to research your topics. They will be more useful than simply searching Google, etc as they are directly related to media, technology or newmedia.
Websites
http://www.wired.com/
http://www.theregister.co.uk/
http://slashdot.org/
http://www.engadget.com/
http://arstechnica.com/index.ars
http://technology.guardian.co.uk/
http://technology.timesonline.co.uk/tol/news/tech_and_web
http://media.guardian.co.uk/newmedia
http://technology.guardian.co.uk/
http://www.magportal.com/c/comp
http://www.pressgazette.co.uk/template/newmedia
http://news.bbc.co.uk/1/hi/technology
http://news.bbc.co.uk/1/hi/programmes/click_online/
Podcasts & Online Video
http://www.mediauk.com/content/podcasts.muk
http://media.guardian.co.uk/podcasts
http://www.podtech.net/
http://news.bbc.co.uk/1/hi/programmes/click_online - top right for Click
Note on Wikipedia: be cautious when using Wikipedia to research topics as content is user-generated and can be edited by nearly anyone. If you find something useful there, back up its validity by checking out other sources.
26 April 2007
Synergy
Synergy is another of the concepts you should get to know.
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Definition:
Synergy is the process by which a media institution tries to use its various products to sell one another (e.g. film and soundtrack and video game). For example, the Spider-Man films had toys of webshooters and figures of the characters made as well as posters and games, these products can help advertise the film itself and thus help to increase the films sales.
Links to related articles/journals:
Media synergy: The next frontier in a multimedia marketplace
http://www.theidm.com/download/pdf/papers_Media_synergy.pdf
This is an journal that goes into more depth than you will probably need or want to read, but nevertheless has some interesting information that relates to media synergy and the way that audiences consume various types of media simultaneously.
Case Study: A cross-media campaign for Five
http://66.102.9.104/search?q=cache:FzY0g_6KYb8J:uk.download.yahoo.com/ads/fu/casestudyfive170706.pdf+media+synergy+filetype:pdf&hl=en&ct=clnk&cd=4&gl=uk
Click on the link, - then choose to download the .pdf file (at the top of the page)
P&G signs historic ad deal
http://news.bbc.co.uk/1/hi/business/1363206.stm
24 April 2007
The Internet
Has the dotcom boom returned?
http://news.bbc.co.uk/1/hi/business/6036337.stm
How the internet transformed business
http://news.bbc.co.uk/1/hi/business/5235332.stm
How the web went world wide
http://news.bbc.co.uk/1/hi/technology/5242252.stm
Fifteen years of the web
http://news.bbc.co.uk/1/hi/technology/5243862.stm
Stop the press: the internet is now the first draft of history
http://media.guardian.co.uk/newmedia/story/0,,2062690,00.html
Google is the world's top brand
http://media.guardian.co.uk/newmedia/story/0,,2062226,00.html
The world according to Google * with good video
http://news.bbc.co.uk/1/hi/business/4598090.stm
Big Brother, meet The Sims
http://media.guardian.co.uk/broadcast/story/0,,2058342,00.html
Is Britain falling behind with broadband?
http://media.guardian.co.uk/newmedia/story/0,,2058975,00.html
Digital Rights Management (DRM)
http://en.wikipedia.org/wiki/Digital_Rights_Management
http://news.bbc.co.uk/1/hi/business/6036337.stm
How the internet transformed business
http://news.bbc.co.uk/1/hi/business/5235332.stm
How the web went world wide
http://news.bbc.co.uk/1/hi/technology/5242252.stm
Fifteen years of the web
http://news.bbc.co.uk/1/hi/technology/5243862.stm
Stop the press: the internet is now the first draft of history
http://media.guardian.co.uk/newmedia/story/0,,2062690,00.html
Google is the world's top brand
http://media.guardian.co.uk/newmedia/story/0,,2062226,00.html
The world according to Google * with good video
http://news.bbc.co.uk/1/hi/business/4598090.stm
Big Brother, meet The Sims
http://media.guardian.co.uk/broadcast/story/0,,2058342,00.html
Is Britain falling behind with broadband?
http://media.guardian.co.uk/newmedia/story/0,,2058975,00.html
Digital Rights Management (DRM)
http://en.wikipedia.org/wiki/Digital_Rights_Management
Convergence
One of the concepts you should be fully switched on to is convergence.
Definition:
Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies.
According to the theory of media convergence, very soon, there will be no more need for having a television and a computer separate from each other, since both would be able to do the job of the other, ultimately making both extinct and creating a new medium from the synthesis.
As a communication theory, media convergence aims to bring together all forms of media into one single device.
Media convergence really refers to the merging of capabilities of each individual media channel. Technology is aiding the deletion of individual devices, but this is not what is referred to here. Media convergence is the ability for an increasingly diverse range of content to be delivered through a range of media channels. Unlike the tradditional delivery of TV programs through TV, we can now receive TV programs on both a TV but also a mobile phone, a computer, an Ipod etc. Convergence is not the reduction of devices but the expansion of channels to content combinations.
Links to related articles/journals:
Living the converged media life
http://news.bbc.co.uk/1/hi/business/6355449.stm
Media convergence - various links
http://media.guardian.co.uk/convergence
New media regulation and convergence
http://www.internetrights.org.uk/factsheets.shtml?cmd%5B512%5D=i-512-ca2adef18316b5ee5ebd090228a4dd95&x=53238
Media convergence
http://moneyterms.co.uk/media-convergence/
Definition:
Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies.
According to the theory of media convergence, very soon, there will be no more need for having a television and a computer separate from each other, since both would be able to do the job of the other, ultimately making both extinct and creating a new medium from the synthesis.
As a communication theory, media convergence aims to bring together all forms of media into one single device.
Media convergence really refers to the merging of capabilities of each individual media channel. Technology is aiding the deletion of individual devices, but this is not what is referred to here. Media convergence is the ability for an increasingly diverse range of content to be delivered through a range of media channels. Unlike the tradditional delivery of TV programs through TV, we can now receive TV programs on both a TV but also a mobile phone, a computer, an Ipod etc. Convergence is not the reduction of devices but the expansion of channels to content combinations.
*remember to be cautious of wikipedia entries!
Links to related articles/journals:
Living the converged media life
http://news.bbc.co.uk/1/hi/business/6355449.stm
Media convergence - various links
http://media.guardian.co.uk/convergence
New media regulation and convergence
http://www.internetrights.org.uk/factsheets.shtml?cmd%5B512%5D=i-512-ca2adef18316b5ee5ebd090228a4dd95&x=53238
Media convergence
http://moneyterms.co.uk/media-convergence/
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