Definition:
Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies.
According to the theory of media convergence, very soon, there will be no more need for having a television and a computer separate from each other, since both would be able to do the job of the other, ultimately making both extinct and creating a new medium from the synthesis.
As a communication theory, media convergence aims to bring together all forms of media into one single device.
Media convergence really refers to the merging of capabilities of each individual media channel. Technology is aiding the deletion of individual devices, but this is not what is referred to here. Media convergence is the ability for an increasingly diverse range of content to be delivered through a range of media channels. Unlike the tradditional delivery of TV programs through TV, we can now receive TV programs on both a TV but also a mobile phone, a computer, an Ipod etc. Convergence is not the reduction of devices but the expansion of channels to content combinations.
*remember to be cautious of wikipedia entries!
Links to related articles/journals:
Living the converged media life
http://news.bbc.co.uk/1/hi/business/6355449.stm
Media convergence - various links
http://media.guardian.co.uk/convergence
New media regulation and convergence
http://www.internetrights.org.uk/factsheets.shtml?cmd%5B512%5D=i-512-ca2adef18316b5ee5ebd090228a4dd95&x=53238
Media convergence
http://moneyterms.co.uk/media-convergence/
No comments:
Post a Comment